See you at Life InStyle


We will be exhibiting at Life InStyle next month! I am very excited!

We exhibited at Life InStyle at Sydney 3 years ago and we didn’t do very well. Looking back I can completely understand why. We were immature in a lot of ways. We were a bit desperate and not knowing where we stood.

This time I feel like I am finally ready to give it ago again! We have a wider range of products. We know exactly what sells what doesn’t in our shop at South Melbourne and why. I feel more confidence talking to retailers as well.

By saying that, it’s still very nervous to put myself out there to give this a go again. Courage doesn’t mean you don’t get afraid. It means you don’t let the fear stops you.

Fingers crossed for the show!

Sydney Life InStyle


We took a little day trip to Sydney yesterday to visit Life InStyle. Life InStyle is a trade fair for retailers to find their products all in one roof. We have exhibited there the year before but we didn’t do well. To be honest though we weren’t very well prepared back then, we only had mugs, notebooks and cushions to sell and we didn’t even have any packaging! We had no experience in wholesale and we didn’t know what we were doing.

Now we have our own shop and we know so much better what we are offering and who’s our target market, we also have better packaging. We are more certain what sells than what doesn’t. I feel like we are in a better position to give wholesale another chance. That’s why we’re up to Sydney yesterday to have a look of the venue and other exhibitors to see if that’s worth giving it another go!

I must say, doing wholesale isn’t easy. When we first started we had this great idea that we only wanted to do wholesale, so we didn’t have to bear the costs of having a shop and we could work at home. But life isn’t that easy. There are so many things we have to consider;

* The wholesale price of our products

* Do we provide enough mark up for the retailers?

* If we manufacture our goods, (to make the costs cheaper) do we have enough space to store all our products?

* What should we charge for postage?

* What’s the payment terms and conditions?

We’ve learnt some important lessons at the first trade fair. We were very silly when it came to money, it almost feels like as long as you buy you can have everything. So we didn’t take any deposits for some of the orders and were silly enough to post our goods to the shop before we get payment. Of course, some people took forever to pay and even one shop never paid us! I cannot imagine anyone would do this to a new small business, but shit does happen and there are plenty of bad people out there.

There is a positive to this story, what happened to us before really motivated me to do something to help new start ups. Our ultimate goal for this business is to provide a retail consult to new start up, provide Give feedback in terms of packaging, pricing and sourcing. It’s because I have gone through all the trouble and it would be nice to help the others.

Oh I think I am a bit off the track. We haven’t decided whether we will exhibit at Life InStyle Sydney next year but we will definitely give it a go for the Melbourne one this year.

Have a great week!

Suki x

Happy 2018

I hope everyone had a great Christmas and New Year with their family and friends!
We feel refreshed after our little break in Sydney and we’re ready for an exciting year ahead!

We are excited for 2018 as it is shaping up to be one of our biggest years yet! We are planning on making some changes to our product range which will see several new products and new designs.

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Something I am extremely passionate about is the environment and our impact on earth. As such changes are being made to our packaging so we are more environmentally friendly and sustainable.

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We’re planning to apply for more big markets and events nationally, like Finders Keepers, The Big Design Markets and One Fine Baby. It may sound crazy to talk about all these events at the beginning of the year, but honestly there are is so much involved when you’re exhibiting around the country. Money is the main thing however logistics, staff and other resources are also very important. We need to plan ahead!

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We will also be focusing on the wholesale side of the business, meeting with new retailers and building important relationships. We are wanting to get our products into retail stores around Australia and hopefully around the world.
If you know any retail stores that would like to carry our product range please feel free to forward my contact information onto them.

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A few years ago, before we moved to Melbourne, we showed at Life InStyle and Reed Gift Fair  . I can’t say it wasn’t a success however we didn’t receive many return orders. I put this down to the fact we hadn’t defined our brand. Our product choices were very limited also.
Since opening the shop at South Melbourne Market, I know exactly what business owners want and who my target market is. Now is the time to go back to the trade fairs and reintroduce Suki McMaster to other retailers. Now is the time to make this happen!

This is going to be an amazing year for us! Keep an eye on our Facebook and Instagram.
I can’t wait to share more news with you in the future.

Suki x

Written in conjunction with Renee Harvie (@thehappyorganicgirlau)


Life InStyle

I have written a post yesterday about how slack I felt for being abscent for so long. I went to the post again today and my post is gone! I couldn’t find it anywhere! It was on Facebook before 😱

Anyway what I was trying to say was we have been very busy lately. My parents came to see us and stayed for 2 weeks. We went on cruises with different families twice in 4 months! We sold our house. We moved in with mum and dad temporarily. We were house hunting. We were at Life InStyle last week! It’s lucky I m still alive after all that!

 Life InStyle went well for us. We met so many nice people at the show and we thank everyone who came by and said hi.

Our stockists have grown from two 10 months ago to 25 now. We are very very thankful for all the support from everyone. Except The NT, we have stockists in every state around Australia. This is something that we should celebrate! 🎉

Anyway back to work now! Can’t wait to share more great news with you all soon!

Suki X